With only 35% of customers highly committed to their retail bank,* the time has never been more critical to retain your customer base.
With a proprietary database of 135,000 discounts, Entertainment offers banks the ability to give customers deep discounts on the things they do in their own neighborhoods every day. Entertainment offers multiple savings from nearly 55,000 merchant partners throughout North America and Canada.
Integrating these money-saving discounts into your customer touch points (email, direct mail, and online) provides an innovative opportunity for you to:
- Increase open rates of your communications
- Build trust and reinforce your core brand attributes
- Implement a unique benefit easily and quickly into your current loyalty programs
Newsletters & Emails
Imbedding offers in email campaigns will help improve open rates and get your message seen. Do this to drive customers to your online site, increase awareness of your news & products or just to let them know how much their business is valued.
Newsletters and emails can be customized to feature savings closest to them, from categories relevant to unique lifestyle segments.
SaversGuide
Give more profitable customers access to savings with SaversGuide - an online, searchable database of merchant offers, accessed directly on a website branded to your bank.
Your customers will enjoy choosing high perceived value savings in close proximity to where they live, work or travel.
Printed Savings Books
Reward your customers with printed savings books they can start using right away. Create a savings book branded to your bank that customers will use over and over again. Distribute the books either by mail or branch personnel as part of a welcome kit for new customers or as a special gift to recognize holidays, birthdays or other key milestones.
A wide range of industry leaders have implemented innovative loyalty programs with Entertainment.
To find out more about strengthening your customer relations and membership loyalty, contact Entertainment today.
*Source: J.D. Power and Associates 2009 Retail Banking Study