The typical coupon user tends to repeat herself. Using coupons again and again is just plain fun for these folks. Good news if you want unique ways to reward your most valued and loyal customers.
Working with you, we can design discount offers nearly any-and-everywhere your customers shop, dine or travel. Coupons and other discount vehicles are branded with your corporate logo. Your best customers get to save on-the-spot, due solely to their relationship with your company.
Mind you, these are savings opportunities they can’t find elsewhere. You create an embedded benefit that your competitors will find difficult, if not impossible, to duplicate.
In fact, it would be tough to name another customer loyalty program with as much high-perceived value, cost effectiveness and easy implementation.
So it’s no wonder that this compelling loyalty-builder has been leveraged by companies like Capital One, Time Warner and BPAmoco among hundreds of others.
Marketing Challenge: A large national oil company needed to enhance the value proposition for their proprietary fee-based charge card in order to improve loyalty with their cardholder base.
Our Solution: We developed, as a core benefit of the card, a national coupon book with dining, attractions and travel discounts. As the client’s marketing needs changed, the program morphed into a customized website and supporting book.
Over twenty years later, we continue to provide the core benefit for this charge card program.